How Much Does Social Media Marketing Cost?

Welcome to another Momentum 360 blog! In this post, we’re diving deep into the question on many business owners’ minds: How much does social media marketing cost? This is a popular topic, and today, we’re finally going to provide you with the answers.

Many business owners attempt to handle their own social media content and marketing services. However, the reality is that most of the social media content created by these business owners…well…sucks! They often lack the expertise and are reluctant to hire a true professional who can craft compelling content for their business. It’s a missed opportunity, especially since understanding the cost of social media marketing has become more accessible. Many business owners are simply too busy or don’t see the immediate value. Whether it’s a lack of funds, skepticism about social media’s effectiveness, or other reasons, these are often just excuses. Do yourself a favor: read this blog, understand the cost of social media marketing, and make the investment for your business. It’s showtime!

Understanding the Scope of Social Media Marketing Services

Before we delve into the cost of social media marketing services, it’s crucial to understand the scope of work involved. Without this knowledge, providing an accurate quote is impossible. We offer three primary types of social media marketing scopes of work:

1. Content Creation

• This is an ongoing service where we visit your business to capture action shots, videos, drone content, etc.
• Momentum 360 can schedule shoots at your location on a weekly, monthly, or bi-monthly basis.
• Our services include post-production for up to two passes. Subsequent edits will be billed hourly.

2. Management

• This service involves the actual posting of content to your social media platforms, whether daily, weekly, or monthly.
• We recommend a consistent presence on platforms like Instagram, Facebook, TikTok, YouTube, and other relevant social media channels.
• With our management services, we analyze your data over time to develop a tailored strategy for success, based on engagement metrics like likes, comments, and shares.

3. Consulting

• This service typically involves a weekly or monthly call where we dedicate an hour to reviewing analytics and providing a custom-tailored solution for your social media strategy.
• There is a 3-month minimum commitment for this service, after which it can be transitioned to a month-to-month agreement.
• We do not create or post content for you; we simply provide strategic recommendations for social media marketing services you should pursue.

These three core services outline what Momentum 360’s social media offerings encompass.

Defining Your Social Media Objective and Goals

Once you’ve identified the type of service that best suits your needs, the next critical step is to define your objective. As a business owner, you must consider the primary purpose behind investing in social media services. Is your aim to build a stronger brand presence? Increase sales? Grow your audience with more social media followers? Understanding your ‘why’ is fundamental. Without a clear purpose, figuring out how much does social media marketing cost becomes less meaningful.

It’s not enough to have a broad goal; you need to break it down into achievable micro goals to effectively track your progress. Let’s illustrate with an example: if your objective is to gain over 10,000 followers in a 3-month period, posting 3 times a week, here’s how we’d break down the accountability:

Month 1: Goal is 3,333 followers, posting 12 times this month.

• Week 1: 3 posts, aim for at least 834 new followers.
• Week 2: 3 posts, aim for at least 834 new followers.
• Week 3: 3 posts, aim for at least 834 new followers.
• Week 4: 3 posts, aim for at least 834 new followers.

Month 2: Total at end of Month 1: 3,333. Goal is another 3,333 followers, posting 12 times this month.

• Week 1: 3 posts, aim for at least 834 new followers.
• Week 2: 3 posts, aim for at least 834 new followers.
• Week 3: 3 posts, aim for at least 834 new followers.
• Week 4: 3 posts, aim for at least 834 new followers.

Month 3: Total at end of Month 2: 6,666. Goal is another 3,333 followers, posting 12 times this month.

• Week 1: 3 posts, aim for at least 834 new followers.
• Week 2: 3 posts, aim for at least 834 new followers.
• Week 3: 3 posts, aim for at least 834 new followers.
• Week 4: 3 posts, aim for at least 834 new followers.

End of Campaign: Total at end of Month 3: 10,000 followers.

This level of attention to detail is what allows us to create sensational campaigns for our clients. While “how much does social media marketing cost” is our topic, establishing a clear goal and vision is paramount before delivering a quote.

Embracing a Long-Term Social Media Approach

At Momentum 360, we advocate for a long-term approach with all our clients. This fosters a collaborative relationship, ensuring sustained growth over time. We find this approach more effective than the expectation of immediate results, which are often unsustainable. If you’re experiencing rapid results that seem too good to be true, they likely are.

Inspired by figures like Grant Cardone and his mentee Brad Lea, who is achieving remarkable success on social media and in his business, we understand the value of patience and strategic planning. Brad Lea’s quote perfectly encapsulates this philosophy: “Here is one of my all-time favorite closes. You tell your client they have 3 options: they can do something fast, cheap, or good. If you do something fast and good, it won’t be cheap. You can also do something cheap and good, but it won’t be fast. And finally, you can do something cheap and fast, but it won’t be good!” The key takeaway is that achieving all three simultaneously is unrealistic. Therefore, patience is essential, as good things take time to develop.

If you resonate with this philosophy, we’d be delighted to have you as our client!

Social Media Marketing Pricing with Momentum 360

Finally, the question everyone is eager to answer: “how much does social media marketing cost?” On average, for our social media management and marketing clients, we typically charge $1000/month for a minimum commitment of 3 months, after which the service transitions to a month-to-month basis. As discussed, we consider a multitude of variables before finalizing our pricing. This ensures not only our profitability but, more importantly, that we deliver the very best service possible!

So, there you have it – $1000/month for a minimum of 3 months, followed by a month-to-month option. This is our answer to your question about how much does social media marketing cost with us.

Next Steps for Hiring Momentum 360

Hiring Momentum is straightforward. To get a personalized quote, you can either email us at info@momentum360.com or visit our website at momentum360.com and complete one of our contact forms. We look forward to connecting with you soon. Feel free to give us a call at 215-607-6482!