As the recession rages on, use this real estate hack to sell more properties.
We’re in the last month of 2022 and not only are we entering a new year, but we’re entering in a recession that’s hurting real estate sales across the country. Like we and many other authors discussed in previous blogs, virtual tours help real estate agents sell more properties, that’s not up for debate.
But we’ve found a neat little hack that you can do with your real estate content to get free exposure and more eyeballs on your listings to get more sales. It’s all through a process called “geotagging”.” Never heard of this term before? Don’t worry, we’ll teach you what it is, and how to implement it into your content.
What is Geotagging?
Geotagging is a very technical search engine optimization term used to help rank local content higher on search engines through the exact coordinates of a real estate listing and the type of real estate property it is. Many business owners implement this strategy to get them to rank higher on local searches, let’s walk through an example.
John Smith owns a bakery in Philadelphia, and while he has a great virtual tour, video and photos, he’s looking for that extra edge against his competition. He finds the process of geotagging, goes to a free site such as geoimgr.com, finds the coordinates (longitude and latitude) of Philadelphia, adds it to Geo Imgr, and then adds in his niche keyphrase for what people search for his type of business, such as “bakeries near me” or “bakeries in Philadelphia”.
So you’re essentially telling Google, this is what we do “niche” in this area “coordinates”, so Google positions you as such because you’ve organized your content and tagged it as such, it’s a brilliant way to get higher rankings on local searches. In 2023, you’ll need to think outside of the box, this is a great example of doing just that.
How Does Geotagging Apply to Real Estate Listings?
What do brick and mortar businesses and real estate listings have in common? They’re both pieces of real estate, so this process works just as well with real estate listings, just like how it does with small businesses such as John Smith’s bakery.
You see, no one is doing this as a real estate agent. They’re only focused on having great content, which although is very important, to get to the next level, they need to geotag all of their photos and videos! This is what hot shot realtors do to increase more exposure on their listings.
How to Optimize Your Real Estate Content with Geotagging
It’s easier than you think, so don’t overthink it! Here’s a quick step-by-step guide on how to geotag your real estate content:
- Go to Geoimgr.com
- Take your current listing content (photos, videos, renderings, 360 tours) and plug them into groomer
- Google your location coordinates, ex: Philadelphia’s coordinates are (39.9526° N, 75.1652° W)
- Enter the coordinates into Geoimgr
- Enter your type of real estate into Geoimgr “single family home in rittenhouse” or “multifamily south philadelphia”
- Hit the “EXIF Tag” button and you’ve optimized your real estate listing content!
Where to Post Your Geotagged Content
Just like you would normally do, you’ll post to the MLS, which posts to all the big name listings such as Zillow, Realtor, Loopnet, Redfin, etc. Since most people are searching on Google anyway, Google will still give you the benefits of geotagging.The best part about using geoimgr is that you can actually upgrade your account to get more content optimized for more listings, as you become more successful as time goes on.
Don’t Have the Time for Geotagging?
Fortunately for you, this entire process takes less than 10-15 minutes to complete. We’d recommend learning how to do this process first, then giving it to one of your teammates or interns to geotag your content for the foreseeable future.
Virtual tours are the best marketing tool you can have for your listing, but geotagging is the secret sauce that allows your listings to sell faster and for more money.
Use this strategy to kickstart your 2023, we wish you nothing but health, wealth and growth in all facets of your life in the new year. Happy Holidays!
Frequently Asked Questions about Real Estate Geotagging
What is geotagging in real estate?
Geotagging in real estate is a search engine optimization technique that uses the exact coordinates of a property and its type to help local content rank higher on search engines.
How can geotagging help sell properties faster?
Geotagging increases your listing’s visibility on local searches, driving more potential buyers to view your property and leading to faster sales.
Is geotagging a complicated process for real estate agents?
No, geotagging is a straightforward process that can be completed in 10-15 minutes using tools like Geoimgr.com.
Do virtual tours benefit from geotagging?
Yes, virtual tours are a great marketing tool, and geotagging them further enhances their exposure and effectiveness in selling properties.
Where should I post my geotagged real estate content?
You should post your geotagged content to the MLS, which then distributes it to major listing sites like Zillow, Realtor, Loopnet, and Redfin.
Can geotagging be delegated if I’m short on time?
Yes, once you learn the process, you can delegate geotagging your real estate content to a teammate or intern.
