The Impact of Technology on Real Estate Sales
This year has been an unprecedented time for countless industries, and real estate is no exception. If you’ve tried to sell any homes recently, you know firsthand that you need to have everything in perfect shape to entice buyers. Thankfully, technology can help realtors and home sellers more than ever these days.
What is Virtual Home Staging?
Virtual staging is a prime example of an evolving IoT development that benefits any real estate professional. This type of staging is disrupting the property selling process because it’s extremely more efficient than traditional home staging. The no-contact nature of virtual home staging has made it especially valuable during the pandemic, eliminating the need to have stagers in someone’s home.
The Benefits of Virtual Staging
With virtual staging, graphic designers have the power to seamlessly fill in the blanks of an empty room to design an interior that fits the aesthetics and personality of a space. When you’re looking to portray a room in the best possible light, nothing’s more important than creating an irresistible digitally crafted interior. It also doesn’t hurt that computerized decorating is a super cost-effective alternative to traditional staging. Although virtual staging has been around for a while now, recent advancements have made these photographs with artificial furniture and decorations hyper-realistic and more persuasive.
Ensuring Authenticity in Virtual Staging
Most virtual stagers are so skilled nowadays that prospective buyers can’t tell the difference between a regular photo and a digitally fabricated one. However, be diligent to make sure your virtually staged pictures aren’t misleading, ultimately turning off buyers. Be smart and don’t warp the perception of any rooms/spaces to the point of selling something that looks nothing like the picture— the ramifications aren’t worth it.
Virtual Staging: The Mainstream Solution
Virtual furniture and decorations might not have been as believable in digitally-created staging photos of the past, but now virtual staging is mainstream. There’s no question technology is transforming the home buying and selling process. If you’re listing your home and struggling with decorating vacant rooms for staging, virtual staging could be your silver bullet.
Virtual Tours and Showings in the Pandemic Era
During COVID-19, eradicating the need for in-person visits with digitally staged virtual tours/showings is a boon, too. Want to take a closer look at the ins and outs of virtual staging in 2020? Check out the helpful visual guide from The Zebra below.
Resources
Animated version of the graphic: https://www.dropbox.com/s/5q0whj5fyaqz66s/virtual-home-staging.infographic.gif.1a.gif?dl=0
Static version of the graphic: https://www.dropbox.com/s/1q8hiwnhl608nml/virtual-home-staging.infographic.1a_1.png?dl=0
Frequently Asked Questions
What is virtual home staging?
Virtual staging is a process where graphic designers use software to digitally add furniture and decorations to empty rooms in photographs, making them look appealing to potential buyers.
How does virtual staging benefit real estate professionals?
It offers a more efficient and cost-effective alternative to traditional staging, and its no-contact nature has been particularly beneficial during the pandemic.
Are virtual staging images realistic?
Recent advancements have made virtual staging images highly realistic, often indistinguishable from actual photographs to the untrained eye.
What are the potential drawbacks of virtual staging?
It’s important to ensure virtually staged pictures are not misleading, as this could disappoint buyers and negatively impact the sale.
How has technology impacted home selling?
Technology, including virtual staging, is fundamentally transforming the home buying and selling process by offering new ways to present properties.
Is virtual staging useful for remote viewings?
Yes, digitally staged virtual tours and showings are a significant advantage, especially for eliminating the need for in-person visits.
