Welcome back to another Momentum 360 blog! In this one, we’ll be discussing YouTube ad services and how to create incredible content for your platform. If this is your first time with us here at our famous Momentum 360 blog, welcome! We provide everything related to virtual tours, photography, videography, virtual staging and 3d rendering! We hope to provide as much value as possible for you to grow your own business or to hire us to do it for you!
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So let’s set the stage. You’re trying to create your first youtube ads and can’t seem to find the right production, context, etc…no offense, but your video sucks, and that’s ok! That’s why you’re here, to learn how to create solid youtube ads, so let’s get started.
Understanding Your Objective for YouTube Ad Services
Before you start with anything in life, let alone creating profitable Youtube ad services, you need to find out your endgame. Why are you doing this in the first place? What are you trying to accomplish? What’s your objective? Once you can answer these questions, you’ll be in a good place to begin your campaign.
For example, Momentum 360 creates YouTube campaigns to create a bigger brand, not necessarily for sales. Sure, we have a call to action in the form of an offer landing page, but the biggest thing is just creating videos that will showcase who our founders are, what our company is all about, and why we’re the best in the business. Should you follow what we’re doing with your business? Of course not. You need to create your own objective and goal for what you’re looking to achieve out of your youtube ad services. Sales? Branding? The world is your oyster, you just have to identify what you’re looking for. Once you break it down, achieving this becomes a lot easier.
What I would recommend is for you to create a video similar to this one, where we have an eye-catching design, and you won’t be able to take your eyes off it. Our CTA sends you to a landing page where it goes to an offer, where you have cookies and pixels for remarketing.
Developing a Vision for Your YouTube Ads
Similarly to your objective, you need to create a vision of what exactly your video will be! Note, the human attention span is only 8 seconds, so the ad needs to cater to that audience to grab their attention in the first 10 seconds and have them continue to watch your ad throughout.
Like we did for our latest Momentum 360 youtube ad campaign, we created a “Squawk Box” type ad where it made it seem like we’re on the news, live!
This is a pretty clever tactic, as it grabs the attention of the people you want, and then keeps them.
For a lot of our ads, we’ve used the techniques and strategies of one of the largest and most successful video ad companies in the world, Chamber Media! If you’re a digital marketer like us, chances are you’ve seen Chamber Media’s advertisements on YouTube/Facebook/Instagram. They absolutely crush it, we highly recommend checking out.
Thinking outside of the box is just the bare minimum, to get to your target audience and captivate them and their attention, you need to do something profound. The thing that helps us here at Momentum 360 is to reverse engineer the situation and think if we were our target audience.
- What would we want to see?
- What would make us want to click on an ad?
- How can I get more customers from this ad?
- How do I show value, instead of selling someone?
Once you answer these questions, you’ll be able to have a good idea of how to go about shooting your ad videos! We highly recommend working with a professional videographer who has experience in doing ads, rather than shooting with an iPhone. The production will be so much better, and absolutely worth it.
Formulating a Budget for YouTube Ad Creation
Speaking of hiring a videographer, you’ll need to formulate a budget for actually creating a vision, shooting and doing post-production for this! In the past, a Youtube ad service would’ve been completed via iPhone and a cheap editor…not anymore!
Like we mentioned before about Chamber Media, you need to invest in your video ads to ensure that you have something that will continue to give you a solid ROI. For a lot of our clients, we advise them to create a youtube ad that’s roughly 45-60 seconds long. This allows them to create an incredible atmosphere and experience, while also keeping it nice and tight, nothing too long at all. For Momentum 360, we normally charge $1000+ to create such an experience. It’s a shame because many smaller businesses don’t have the budget for this, but it’s something that you need to invest in! Not only will you be using this for a paid advertisement, but you can also post this on your social media, website, Google My Business, etc to show off this great piece of work.
When price is a factor, we like to break it down into simple math. So let’s say we’re charging $1000 for a video ad, we’ll require a $500 deposit and then a final payment of $500 once completed. Let’s just say that you’re a local restaurant that’s going to post this promo video + ad video on Youtube, Instagram, Facebook, etc.
If an average customer costs $75, being that it’s a nice restaurant…I always like to ask the question, “So you don’t think you’ll find 10+ people online that check out your promo video, so you can break even on the $1000?” That normally gets people to work with us, because we’re breaking it down to very simple terms.
Obviously we’re not talking about ad budget here, but just for simplicity, that’s basic math right here for Youtube ad services.
Choosing the Right Personality for Your YouTube Ads
Sure, you could have the best camera, editing software, lighting, script, etc…but if your talent is a complete flop, then your youtube ad will be a flop as well. You want to find the best person to get in front of the camera and execute the vision that you have, this could be you, a friend, someone who you hire, doesn’t matter, they just need to have the gift of the gab. If you’re a business owner and you’re thinking about whether or not you’ll be able to execute the video, make sure you are honest with yourself. Some entrepreneurs aren’t that good on camera, and it might be better for you to allow someone else to do it, like our talented team over at Momentum 360!
Next Steps for Your YouTube Ad Services with Momentum 360
If you’re looking to hire Momentum 360 to create magic for your digital advertising, you can contact us in many ways!
- Call our number 215-607-6482
- Email us at sean@needmomentum.com or info@momentum360.com
- Fill out a form on our website
Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency.
While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!
Momentum 360 is the largest, fastest growing virtual tour, photography, videography, 3d rendering and virtual staging company in the United States. We have over 1,500 contractors that we work with on a given annual basis to do gigs for us.
Frequently Asked Questions about YouTube Ad Services
What is the primary objective when creating YouTube ad services?
The primary objective for YouTube ad services can vary, from increasing brand awareness to driving direct sales. It’s crucial to define what you aim to accomplish before starting your campaign.
How long should a YouTube ad be to effectively capture attention?
With human attention spans being short (around 8 seconds), YouTube ads should aim to grab attention within the first 10 seconds. While some ads can be 45-60 seconds to create an atmosphere, brevity is key to maintaining engagement.
Is it necessary to hire professionals for YouTube ad production?
Yes, working with professional videographers experienced in creating ads is highly recommended. Professional production quality significantly enhances the ad’s impact and ROI, going beyond what can be achieved with basic equipment.
How can I budget for YouTube ad services?
When budgeting for YouTube ad services, consider the costs of creation, shooting, and post-production. While prices can vary, investing in quality production is essential for a solid return on investment. Payment plans often involve a deposit and a final payment upon completion.
What role does personality play in YouTube ad success?
Personality is crucial for YouTube ad success. The talent in front of the camera needs to execute the vision effectively and connect with the audience. If you’re not comfortable on camera, hiring someone with the ‘gift of the gab’ is advisable.
What services does Momentum 360 offer related to YouTube ads?
Momentum 360 offers comprehensive digital advertising services, including the creation of high-quality YouTube ad campaigns. They specialize in photography, videography, 3D virtual tours, and virtual staging to help businesses grow.
